Ara Bohchalian, president and CEO of International Veterinary Sciences in Anaheim, California, makes Lipiderm, a skin and health supplement that enhances overall health, and Arthramine, for bone and joint support.
“We’re one of the originals,” he said. “Our products have stood the test of time.”
To Bohchalian, retailers can best assist customers when their staff approaches products from an informed perspective.
“It has to go beyond just a familiar name,” he said. “A retailer has to be able to look at that label and really know what it means. And that [education] is up to the manufacturer.”